Month: April 2022

Is there an e-commerce company that doesn’t keep a close eye on Amazon? E-commerce organizations are always looking for a peak day, as well as information about their logistics and technical skills. Although many online shops do not have physical stores, almost every online retailer has a warehouse. It doesn’t matter what you sell, from batteries to clothing, motor parts to pharmaceuticals – if a consumer knows a local source that can always supply fast, they’ll come back when they’re ready to shop again.

Amazon: The Top Achievers in the Logistic Industry 

According to the eMarketer article, “the next 14 biggest digital retailers will make up just 31%” of the US e-commerce sales. Only roughly 30% of all other e-commerce businesses in the United States are left. Companies in the logistics industry are watching Amazon to see what they will do next. It is anticipated that

Amazon will account for about 40% of all US online sales

What is impressive is Amazon is now 3rd behind USPS and UPS and ahead of FedEx for US Parcel volume in the United States – and they continue to invest in the logistic of their business. Furthermore, Amazon partners with other airlines to fly Amazon parcels for themselves and their partners, increasing e-commerce competition.

Best Ways to Compete with Amazon

When you sell on your own website and ship from your warehouse or even a retail store, how can you compete with Amazon?

 

 

• Immediate Delivery: Provide the same level of immediate delivery, which for many online businesses today means next day delivery, but Amazon Prime Now is increasingly giving same-day delivery.
• Brand Promises: So, if you run an e-commerce company you may be thinking it’s a long task to compete. True, but competing and winning against Amazon requires focusing on your brand and its promises. Make your customers truly champion you and your brand.
• Innovation: E-commerce businesses typically employ people who are fairly tech-savvy. They use their smartphones, tablets, computers, and even kiosks to make transactions. Make the internet infrastructure as smooth and intelligent as possible so that customers can make purchases and payments quickly.
• Speedy Shipping: Ensure your shopping and buying processes are simple and fast. Additionally, ensure that you have detailed shipping policies and procedures that clients can simply locate and comprehend. I read and follow Neil Patel, and in his blog about competing with Amazon, he had a brilliant suggestion concerning shipping. His concept of “doing something radical with shipping” was brilliant.
• Lower Shipping Charges: Because shipping charges vary greatly among carriers, it is advantageous for business owners to shop around for the best deal. So, to swiftly discover the cheapest choice without delaying order fulfillment, use an optimized platform or application.

SmartKargo:  Offering a Delivery Approach Comparable to Amazon

At SmartKargo, innovation is in our DNA, and we believe in being innovative when it comes to shipping services for e-commerce businesses. We can assist e-commerce enterprises in the India, Mexico & United States in becoming more like Amazon Prime. We work with local airlines to deliver e-commerce products in one to two days – it’s easy for us because our airline partners are already flying to all of the country’s major population centres. This means you can compete with Amazon Prime’s 2-day shipping model, allowing you to focus on providing a terrific online experience for your important customers. It’s a fantastic deal that gives you airspeed at ground rates.

It may appear difficult to compete with Amazon, but you can do so and succeed. Make sure you concentrate on your core consumers and provide a basic and straightforward customer experience. Take risks where you can, and remember that the customer journey does not end with the purchase  e-commerce  delivery can be a crucial distinction for your customers.

I am a marketer, and we, the marketers, especially in the B2B world, are focused on new customers and retaining and growing current customers. We focus on the customer journey in every aspect, as each part is critical if you want to delight the customer and ensure repeat business. This means for e-commerce companies, delighting the customer cannot stop until the package reaches the customer’s door at the right time, is secured, and is in great condition.

The focus on the entire e-commerce logistics process should be part of your customer communication strategy. We all know the logistics process starts at the purchase from the shopping cart to the first-mile pickup to middle-mile transportation and finally, to last-mile delivery until it is ultimately in your customers’ hands. There may be short warehousing stops, but that is the basic equation.

Now your brand needs to be prevalent throughout the process which is why communication is important to reinforce the brand. You need to generate brand trust. It all starts at the purchase where your company should already have your delivery partner integrated with your e-commerce platform. Most e-commerce companies have an omnichannel approach to communicating, so this should continue. Your company should be communicating via multiple channels like email, SMS, Mobile apps, WhatsApp, voice, and the web. Your customers will want to pick and choose the channels of communication they see fit, so you will want to ensure you have or are working with solutions that enable these options.

To continue building trust in your e-commerce brand you must provide transparency about the package’s journey to the customer. Partners that cannot do this seamlessly really do put your brand in danger. Customers want to know where the package is from first to the last mile at all times. This provides them with the convenience they require and expect. Real-time updates are the foundation of the e-commerce company and their customer, these real-time updates, driven by scans of the e-commerce packages, are the bedrock to great communications and insights for the customer.

Some additional components for the delivery equation are the ability to schedule, adjust drop-offs at the delivery address, contactless delivery, and as well a functionality called geofencing (location triggers) that generates a countdown to delivery communications. All of these should be driven across the entire journey regardless of your mode of transportation whether all ground or with air middle mile constant communication ensures a great customer journey. But anyone misstep in the linkages of the process will ruin a great customer experience.