From carrier-centric to customer-centric: How SmartKargo is helping e-commerce leaders rethink parcel delivery
Ed Burek,Vice President Marketing & Partnerships |
April 07, 2026
SmartKargo - From carrier-centric to customer-centric: How SmartKargo is helping e-commerce leaders rethink parcel delivery
For e-commerce executives, parcel delivery has become one of the most unpredictable, and consequential, elements of the customer experience. What was once a back-end operational function is now directly tied to conversion rates, brand perception and long-term loyalty.