
Delta Airlines

How SmartKargo powered by DeliverDirect helped Delta capture the growing e-commerce market
Delta Cargo, a global leader in air freight, recognized the rapid growth of e-commerce and the rising demand for efficient small parcel delivery. Despite its extensive network and operational expertise, Delta Cargo struggled to enter the small package delivery business, because its existing cargo infrastructure was optimized for bulk shipments. Delta knew they needed a cutting-edge, integrated small parcel solution to capture this growing market. The answer was a strategic partnership with SmartKargo.

The Challenge
With the e-commerce sector booming, Delta Cargo saw an opportunity to diversify its offerings by providing small parcel solutions and generating a new revenue line. However, delivering small packages requires capabilities different from bulk freight, including fast turnaround, real-time tracking, and seamless last-mile integration—services not traditionally within Delta’s core cargo operations. Their desire to innovate was clear, but the ability to launch an effective solution remained elusive, because Delta lacked the technological infrastructure to handle the unique demands of small parcel logistics.
Delta needed a technology partner that could provide an integrated small parcel solution, enabling them to transform their available belly space into a revenue-driving asset, while ensuring fast and reliable deliveries. The company needed more than just a logistics partner—they needed an innovator to help turn their vision into reality.

The Solution
SmartKargo provided Delta Cargo with the ideal small parcel solution. SmartKargo delivered a comprehensive digital platform that enabled Delta to handle small parcels. Their advanced system enabled seamless integration from dock to door, supporting every aspect of the delivery chain—from booking to tracking to final delivery.
The result was DeliverDirect, a groundbreaking service powered by SmartKargo’s small parcel technology and Software as a Service (SaaS) approach. This service optimized Delta’s existing belly cargo space for e-commerce, allowing for fast and efficient delivery of small parcels to major population centers across the United States. DeliverDirect provided real-time insights, transparent pricing without hidden fees, and seamless collaboration with first- and last-mile transportation partners – and ensuring delivery speeds that rival ground-based carriers.


Results
Since its launch, DeliverDirect has driven double-digit growth in Delta Cargo’s e-commerce business. Delta now has a fast-growing e-commerce solution, with DeliverDirect offering a streamlined solution that connects retailers and consumers. SmartKargo’s solution enabled Delta Cargo to tap into the high-demand e-commerce market, helping them deliver parcels faster, with fewer resources, and at a lower cost.
The platform’s seamless integration allowed Delta to leverage its vast network to reach major U.S. population centers like New York, Los Angeles, Chicago, and Atlanta–ensuring faster deliveries to regions with the highest demand.
By combining Delta’s huge network with SmartKargo’s small parcel solution, DeliverDirect can provide a service that offers shippers the speed of air delivery with the simplicity and transparency of ground-based pricing. Delta’s infrastructure gives them a competitive edge over other small parcel carriers by offering shorter delivery times at competitive prices.
With SmartKargo’s real-time tracking and reporting capabilities, Delta can also provide customers with greater visibility into their shipments, enhancing both shipper and end-customer satisfaction

Expansion in Volume

Market Expansion
SmartKargo has enabled us to scale our operations efficiently and effectively. Their technology platform has been instrumental in our ability to handle increased cargo volumes and expand our market reach.
Mark Sutch, CCO of lndiGo Cargo
About Delta Cargo
Delta Cargo offers access to an industry-leading global network, reaching hundreds of destinations and carrying billions of cargo ton-miles each year. Whether it’s transporting life-saving pharmaceuticals, organs for transplant, fresh flowers, or seasonal produce, Delta Cargo’s strong product portfolio provides world-class service for every customer’s needs.
Delta is a member of the SkyTeam Cargo global alliance and participates in joint venture partnerships with Air France-KLM Cargo, Virgin Atlantic Cargo, Aeromexico Cargo, LATAM Cargo and in cooperation with Korean Air Cargo. Including its worldwide alliance partners, Delta offers thousands of daily flights in key hubs and markets.